Marathon Madness

The Marathon Of Madness

In April 2020, Aussie dad of three and Sydney PR guy, Rob Lowe, will endeavour to complete ‘the toughest foot race on earth’ - The Marathon Des Sables, a gruelling 251km ultra-marathon over 6 days across the Saharan desert in Morocco.

Rob’s partnered with Sony Foundation to help raise much needed funds and awareness, that will help make a difference to the lives of youth cancer patients and their families through ‘You Can,’ plus care for children with special needs in the ‘Children’s Holiday Camp Program’.

Now in its 35th year, The Marathon Des Sables (MDS) sees competitors run the equivalent of five and half marathons in 6 days, in searing heats of over 50 degrees C. Competitors need to carry all their own food, bedding and clothes required for 6 days and brave sandstorms, snakes, blisters, chafing, dehydration and of course exhaustion, before finally getting to the finish. Fittingly, each year, ‘Highway to hell’ by Australia’s own AC/DC, is blared out on speakers at the start line to kick off the race.

Rob, the co-founder of Sydney PR agency Poem, has dedicated much of his life to completing ridiculous challenges for charity, including a 665km ocean kayak from Byron Bay to Bondi beach, raising over $10,000 for Prostate Cancer Australia, numerous trail runs, marathons, treks, climbs and swims. This will be Rob’s first run over 50km and will probably be his last.

Donate Now

Donate Now

Thanks to Rob’s generous supporters from Sony Australia, Sony Interactive Entertainment Australia, Blackmores, Icebreaker and more…


for the chance to win one of these great prizes!

Thanks to Icebreaker:

x20 men's & women's Icebreaker merino T-shirts

(RRP $100 each)

Thanks to Blackmores:

x3 Wellbeing Hampers

- including a selection of Blackmores' most popular products for the wellbeing of the family; both adults and children.

(RRP is $500 each)

Thanks to PlayStation:

x1 Sony PlayStation 4,

delivering awesome gaming power that's always for the players. 

(RRP is $439.95)  


Thanks to Sony Australia:

x1 Sony Cyber-shot Camera – DSC-H300 & Sony Wireless Noise Cancelling Headphones – WH-CH700N

(RRP is $633.95) 

Wine Pack

x 1 bottle of Moet & Chandon

x 1 Bottle of Fox Gordon red and white wine (RRP $120) 




Rob visits Sony Camp to experience first-hand the impact of this incredible community program. He meets Campers with special needs, Student Companions and Parents who share their stories about what Sony Camp means for them.

Featured Fundraiser

Rob Lowe

Amount raised $

Latest News

A big thank you to our Supporters

The real heroes who are kindly helping us achieve our goal


Michael Mooney

Hi Rob, This will be a magnificent effort of will & stamina. Good luck & best wishes. Mike Mooney


Dan Putelli

LEGEND... enough said


Amy Leanfore

Best of luck!


Simon Barrow

Just to be clear, this donation is just in the hope of winning a bottle of bubbly and is in no way to be taken as an endorsement or support for another one of your utterly ridiculous ideas. Good luck bud!


Zoe Ingram

Best of luck Rob! You’re a superstar for doing this xx


Ed Wicks

Go for it mate and don't give up the beer when you finish! Good causes and a stonking good effort.


Jamie Verco

Good luck Rob. You are amazing to even consider this race


Tanya Andrews


David Mackenzie

Best of luck Rob. Cheering you on from the UK!


Peter & Janet Wick

Best wishes. Take care.


Judy Maton

Good luck rob - looks like to hell and back, but am sure you’ll do it!


Victor Andersson

Don’t forget the truffle shavings!!! Well done legend


Kevin Azzopardi

Good luck with the run mate, wish I was fit enough to do it myself!


Bryan Murphy

Enjoy the challenge Rob, I know how hard you’ve trained for it. Well done on supporting such a great cause too 👍


Raewyn Mutch

All the very best endurance-safety and wellness. Look after our dear friend Veronika and bring her to the finish with you. ✨💎🌟


Veronika Kretzer

I’m admiring your work and caring! See you in the desert!


Andy Mulrenan

Good luck mate!




Nathan Davis

I was one of the companions at the Sont Camp. It was a truly life-changing experience and I couldn't help but want to contribute to the cause further. Good luck with the marathon!





Absolutely crazy but for a great cause! Best of luck!


Heather Hawkins

Hi Rob, Well done on taking on this awesome challenge and for making a real difference to the lives of youth in need. So proud of you! H :)


Bob Fox

Hey Rob - do us proud!


Lukeh Hepworth

MDS will be a amazing test of mental, physical and emotional strength so best of luck Rob.


Anneka Hunston

What an incredible thing to do Rob and an exciting adventure. You will smash it. Good luck from all of us xxx


Nina Dorn

Good luck Rob! Hope you smash the time and the fundraising goals 🙌🦸


Neil Mcphail


John Wick

Rather you than me, go for Rob.


Jac Watson

Insanity but good luck


Deb Fox

Sending you lots of love and support, Rob xx


Ralph Childs

Good luck you must be mad



Awesome Rob ..... best of luck 🍀


Caroline, Bill And Charlie Nall

Good luck Rob – the craziest cousin I have!


Daniel Ball

Good luck Rob, enjoy the madness


Vicki Mackenzie

Supporting you all the way x


Angus Muffet

Such a powerful goal, go smash it!


The Ieraces

All the best Rob, you guys will smash it xx


Annie Wick

Good luck Rob you crazy person! May the blisters be kind. Love from all of us. Xxxx


Sam Parry

Great cause wishing you all the best. Sam, dom and josh


Dawn Harkin

Good luck Rob, what an amazing adventure for an amazing cause!


Cheryl And Dave Fox

What a fantastic opportunity and what a great charity! It looks to be a mega tough journey! We hope that you have a really awesome experience, Good luck Rob from the Foxes :)


Lee Cole

You've never been completely "all there" Rob, but what a fantastic challenge you've set yourself and for a wonderful cause. A pocket rocket since I met you, I've no doubts you'll complete it then be looking for something that's even tougher. Good luck.

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