The Marathon Of Madness
In April 2020, Aussie dad of three and Sydney PR guy, Rob Lowe, will endeavour to complete ‘the toughest foot race on earth’ - The Marathon Des Sables, a gruelling 251km ultra-marathon over 6 days across the Saharan desert in Morocco.
Rob’s partnered with Sony Foundation to help raise much needed funds and awareness, that will help make a difference to the lives of youth cancer patients and their families through ‘You Can,’ plus care for children with special needs in the ‘Children’s Holiday Camp Program’.
Now in its 35th year, The Marathon Des Sables (MDS) sees competitors run the equivalent of five and half marathons in 6 days, in searing heats of over 50 degrees C. Competitors need to carry all their own food, bedding and clothes required for 6 days and brave sandstorms, snakes, blisters, chafing, dehydration and of course exhaustion, before finally getting to the finish. Fittingly, each year, ‘Highway to hell’ by Australia’s own AC/DC, is blared out on speakers at the start line to kick off the race.
Rob, the co-founder of Sydney PR agency Poem, has dedicated much of his life to completing ridiculous challenges for charity, including a 665km ocean kayak from Byron Bay to Bondi beach, raising over $10,000 for Prostate Cancer Australia, numerous trail runs, marathons, treks, climbs and swims. This will be Rob’s first run over 50km and will probably be his last.
Thanks to Rob’s generous supporters from Sony Australia, Sony Interactive Entertainment Australia, Blackmores, Icebreaker and more…
ALL DONATIONS OF $50 AND MORE QUALIFY FOR AN ENTRY IN A DIGITAL RAFFLE
for the chance to win one of these great prizes!
Thanks to Icebreaker:
x20 men's & women's Icebreaker merino T-shirts
(RRP $100 each)
Thanks to Blackmores:
x3 Wellbeing Hampers
- including a selection of Blackmores' most popular products for the wellbeing of the family; both adults and children.
(RRP is $500 each)
Thanks to PlayStation:
x1 Sony PlayStation 4,
delivering awesome gaming power that's always for the players.
(RRP is $439.95)
Thanks to Sony Australia:
x1 Sony Cyber-shot Camera – DSC-H300 & Sony Wireless Noise Cancelling Headphones – WH-CH700N
(RRP is $633.95)
WATCH THIS VIDEO
Rob visits Sony Camp to experience first-hand the impact of this incredible community program. He meets Campers with special needs, Student Companions and Parents who share their stories about what Sony Camp means for them.
A big thank you to our Supporters
The real heroes who are kindly helping us achieve our goal
Peter & Janet Wick
Caroline, Bill And Charlie Nall
Cheryl And Dave Fox