Aussie dad takes on 7-day Saharan desert run for Sony Camps

11 Feb 2020

In April, Aussie dad of three and Sydney PR guy, Rob Lowe, will endeavour to complete ‘the toughest foot race on earth’ - The Marathon Des Sables, a gruelling 251km ultra-marathon over 7 days across the Saharan desert in Morocco.

Rob, the co-founder of Sydney PR agency Poem, recently visited a Sony Camp in Sydney to experience first-hand the impact of this incredible community program. He met Campers with special needs, Student Companions and Parents who shared their stories about what Sony Camp means for them. 

Now in its 35th year, The Marathon Des Sables (MDS) sees competitors run the equivalent of five and half marathons in 7 days, in searing heats of over 50 degrees. Competitors need to carry all their own food, bedding and clothes required for 7 days and brave sandstorms, snakes, blisters, chafing, dehydration and of course exhaustion, before finally getting to the finish. Fittingly, each year, ‘Highway to hell’ by Australia’s own AC/DC, is blared out on speakers at the start line to kick off the race.

Rob’s epic Moroccan desert challenge, which starts on the 5th April, will be fuelled by his determination to raise $10,000 to fund a Sony Camp for children with special needs.

DONATE HERE to support Rob's campaign and stay up to date with his journey.

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