For the first time ever in Australia, Twitch, the world’s leading video platform and community for gamers, partnered with Sony Foundation to host Gaming4Life, a 30-hour gaming and entertainment live stream fundraiser for youth cancer program, You Can. The marathon 30 hour stream which ran from 29-30 April included live crosses from Maitland’s annual festival ‘Groovin The Moo’ festival enabling global audiences exclusive backstage access to headline acts.
Whilst clocking up the hours, the 30hr stream didn’t miss a beat, as Twitch gamers, hosts, You Can Champs and Sony Music artists took part in fun gameplay, humorous challenges, cosplay, gaming trivia, dance-offs, and live music performances with regular crosses to Groovin the Moo and the Melbourne You Can Centre and a special live cross to superstar Norwegian DJ and Sony Music Artist, Alan Walker.
Other Sony Music artists, including 2016 X-Factor winner, Cyrus, Nat Conway and Missy Lancaster all appeared in-studio playing music and games as part of the charity stream to help drive donations
Sony Foundation’s, General Manager, Emma Pechey said,
“Twitch streamers are a socially conscious community and with You Can being a youth related cause, we were moved by their collective support and rallying behind this event. We’re excited for what future events with the Twitch community hold!”
The global stream included exclusive content, developer interviews and rare merchandise available in exchange for donations, including PlayStation and Sony Mobile hardware and accessories.
Over $70,000 was raised in donations in support of You Can which wouldn’t have been possible without the incredible support and collaborative efforts of our partners Sony Interactive Entertainment, Sony Electronics, Sony Mobile, Sony Music Entertainment, Bethesda, Ubisoft, Guerrilla Games, Media Molecule, Twitch, for their support.
A special mention must also be made to the team from One Green Bean who were invaluable in securing PR and Social awareness for this first-time event!
Global gamers unite for Gaming4Life
Kees Steenbergen, an avid gamer and Twitch streamer from The Netherlands, never in his wildest dreams believed his passion for gaming would land him a trip to Australia! In the lead up to Gaming4Life, Kees engaged his gaming community to raise over $5000 for You Can as part of a global gaming competition and in doing so won a trip to Australia. Kees, who had never left The Netherlands, ventured to Sydney to take part in Gaming4Life and bought with him his online community who rallied together to raise funds for You Can. Sony Foundation extends a huge thank you to Kees and the global Twitch community for supporting You Can and Gaming4Life and in doing so, raising global awareness of the need for age-appropriate care for young people with cancer. We hope you enjoyed your first trip to Australia Kees and look forward to continuing this great friendship!
Gamers shed the light on youth cancer
Kathleen Belsten aka ‘Loserfruit’ to her 300,000 followers on Twitch, is one of Australia’s most influential gamers and was one of the major Twitch streamers who took part in Gaming4Life. Kathleen, aged 24, took time out of her busy schedule to come and visit the Melbourne You Can Centre ahead of Gaming4Life to understand more about You Can. Here, Kathleen met with patients and survivors similar in age to herself and youth cancer services staff to understand their experiences and why the You Can Centre is so essential in supporting young people with cancer. Her experience and the stories of Jarod and Lauren were shared with viewers during Gaming4Life and are available to view on our Sony Foundation YouTube page. These incredibly moving stories truly reinforce the importance of funding centres to provide age-appropriate care for young people.
Special thanks to Kathleen for her assistance in creating these videos and for raising invaluable awareness for You Can amongst her community.
You Can Crew game from Melbourne
Thanks to the fabulous support of our You Can Centre staff in Melbourne along with some excellent hosting by Sunday Herald Sun journalist, gamer and cosplay aficionado, Alice Clarke, Melbourne’s You Can Crew were able to take part in Gaming4Life from the comfort of the Melbourne You Can Centre. Alice ran various challenges from gaming trivia quizzes, game-play and Lego builds whilst our Melbourne You Can Crew shared their stories on the live-stream and were able to showcase new You Can Centre to show streamers and those tuning in were fundraising for.